OUR BUSINESS MODEL AND STRATEGY

Chill Brands Group Plc is a consumer goods distribution company focused on delivering high-growth products to market. The business operates through two complementary divisions: Chill Connect and Chill.com.

Chill Connect is a distribution platform that places trending products – including vapes, nicotine pouches, beverages, and other consumer staples – directly into UK convenience stores and retail chains. By leveraging a nationwide sales network, Chill Connect helps brands protect value, gain visibility, and scale sustainably in the FMCG sector.

Chill.com is the Company’s e-commerce marketplace, featuring a curated selection of third-party wellness, functional and lifestyle products. The platform enables brands to reach a growing online audience while allowing Chill Brands to generate commission-based revenue without holding inventory risk.

Through these two divisions, Chill Brands Group is building a scalable model that supports partner brands across multiple sales channels and can be replicated in additional territories worldwide.

Chill Brands Group is pursuing a dual growth strategy through Chill Connect and Chill.com, each designed to deliver scalable revenues and long-term brand value.

Chill Connect is disrupting traditional UK retail distribution by offering a faster, more flexible route to market. By placing trending products such as vapes, nicotine pouches, beverages and other consumer staples directly into convenience stores, we provide retailers with a simple and convenient solution while protecting the value chain. This approach not only drives sales but also strengthens the brands of our partners, positioning Chill Connect as a trusted route-to-market provider in a sector traditionally dominated by slow-moving incumbents.

Chill.com complements this by serving as a curated online marketplace for wellness, functional and lifestyle products. We are focused on expanding the range of brands featured on the site while growing consumer traffic and awareness through digital marketing and partnerships. Over time, this will create a self-reinforcing ecosystem: more brands attract more customers, and more customers drive greater brand interest.

Together, Chill Connect and Chill.com form a growth engine that can be replicated in new territories. By combining disruptive retail distribution with a scalable e-commerce platform, Chill Brands is building a diversified business model designed to capture market share, protect partner value, and deliver sustainable shareholder returns.